Project Overview

National Foods, a global leader in Pakistani food products, sought to enhance customer engagement, streamline sales operations, and elevate brand image through a digital transformation project. This project aimed to develop a user-friendly platform that fosters brand loyalty, increases sales effectiveness, and promotes transparency in their sustainable sourcing practices.

Brand Image

Technology we used

Project Challenge

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Engaging online presence

Creating a visually appealing and informative website that showcases National Foods' diverse product range and caters to a global audience.

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Enhanced product discovery

Providing a user-friendly platform for customers to explore and purchase products, catering to their specific needs and preferences.

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Transparent sourcing

Integrating real-time data into the platform to demonstrate the company's commitment to ethical and sustainable practices.

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Effective sales management

Implementing a robust system to manage distributor leads and optimize sales efforts for efficient business growth.

Project Outcome

By leveraging a strategic combination of technologies, the project successfully addressed the challenges and delivered the following results:


Mobile-friendly product catalogue

HTML, CSS, and JavaScript:
Used to create a responsive and visually appealing product catalogue, ensuring optimal viewing and navigation across various devices like desktops, tablets, and smartphones.

E-commerce platform:
Potentially built using a framework like Node.js with a content management system like WordPress for managing product information, images, and online purchase functionalities.


Transparent sourcing insights

Data integration:
Real-time livestock data could be integrated from National Foods' internal systems or partnered farms using APIs (Application Programming Interfaces) to provide insights into sourcing practices.

Data visualization:
Libraries like JQuery could be used to present this data in user-friendly formats like charts or infographics on the website.


Engaging content and recipes:

Utilized as a CMS to manage and publish engaging content like product descriptions, nutritional information, and recipe suggestions, potentially utilizing plugins for recipe creation and management.


Sales management system:

Custom application:
Potentially developed using PHP and MySQL to manage distributor leads, track sales performance, and automate communication and reporting processes.


Project Conclusion

This project successfully transformed Peugeot’s online presence, resulting in:

  • Enhanced brand image: A modern and user-friendly website projecting a strong brand image and attracting potential customers.
  • Improved lead generation: Effective online showroom and lead capture forms facilitating easier conversion of website visitors into potential buyers.
  • Increased customer satisfaction: Providing 24/7 access to information, personalized communication, and instant support, leading to a more positive customer experience.

By embracing technology and focusing on customer needs, National Foods positioned itself for continued success in the global food market, solidifying its position as a leader in authentic and sustainable food products.

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