Project Overview

An iconic virtual fashion tryout, the Cupboard offers reality augmentation for clothing of the modern woman.

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Technology we used

Project Challenge

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Creating a user-friendly e-commerce platform

Design an intuitive and visually appealing interface with advanced search and filtering options for easy product discovery.

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Fostering a social shopping experience

Implement social features like product sharing, wish lists, and collaborative shopping functionalities to encourage interaction and community building.

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Enhancing product visualization

Utilize innovative AR/VR technology to offer virtual try-on experiences, allowing customers to visualize clothing items and increase purchase confidence.

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Personalizing the shopping journey

Develop a recommendation engine that leverages user preferences and past purchases to curate personalized product suggestions.

Project Outcome

The project successfully delivered a multifaceted e-commerce platform for The Cupboard, resulting in several positive outcomes:


User-friendly platform

The React Native application and responsive website provide a smooth and intuitive shopping experience with advanced search and filtering options, simplifying product discovery.


Engaged community

Social features like product sharing, wish lists, and collaborative shopping encourage user interaction and foster a sense of community among The Cupboard's customers.


Enhanced product visualization

AR/VR technology allows virtual try-on experiences, improving product visualization and boosting customer confidence in their purchasing decisions.


Personalized recommendations

The recommendation engine leverages user data and past purchases to suggest relevant clothing items, enhancing customer satisfaction and driving sales.


Project Conclusion

The Cupboard’s revamped e-commerce platform serves as a successful example of leveraging technology to create an engaging and personalized shopping experience. By prioritizing user needs, incorporating innovative features, and utilizing a powerful technology stack, this project has positioned The Cupboard for continued success in the competitive online fashion retail landscape.

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