Project Overview

An iconic virtual fashion tryout, the Cupboard offers reality augmentation for clothing of the modern woman.

Brand Image

Technology we used

Project Challenge

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Creating a user-friendly e-commerce platform

Design an intuitive and visually appealing interface with advanced search and filtering options for easy product discovery.

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Fostering a social shopping experience

Implement social features like product sharing, wish lists, and collaborative shopping functionalities to encourage interaction and community building.

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Enhancing product visualization

Utilize innovative AR/VR technology to offer virtual try-on experiences, allowing customers to visualize clothing items and increase purchase confidence.

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Personalizing the shopping journey

Develop a recommendation engine that leverages user preferences and past purchases to curate personalized product suggestions.

Project Outcome

The project successfully delivered a multifaceted e-commerce platform for The Cupboard, resulting in several positive outcomes:

1

User-friendly platform

The React Native application and responsive website provide a smooth and intuitive shopping experience with advanced search and filtering options, simplifying product discovery.

2

Engaged community

Social features like product sharing, wish lists, and collaborative shopping encourage user interaction and foster a sense of community among The Cupboard's customers.

3

Enhanced product visualization

AR/VR technology allows virtual try-on experiences, improving product visualization and boosting customer confidence in their purchasing decisions.

4

Personalized recommendations

The recommendation engine leverages user data and past purchases to suggest relevant clothing items, enhancing customer satisfaction and driving sales.

Portfolio

Project Conclusion

The Cupboard’s revamped e-commerce platform serves as a successful example of leveraging technology to create an engaging and personalized shopping experience. By prioritizing user needs, incorporating innovative features, and utilizing a powerful technology stack, this project has positioned The Cupboard for continued success in the competitive online fashion retail landscape.

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